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KorpoStart

connecting start-ups with corporations

The purpose of KorpoStart is to encourage the collaboration of corporations and innovative SMEs (SMEs, primary start-ups and scale-ups) with the aim of creating successful collaborative stories.


The enterprises in the programme are making a concrete development step – they cooperate substantively with the corporations, and at the same time investing in these start-ups, through the co-investment mechanism of the Slovene Enterprise Fund (SI-SK).

Corporate involvement with innovative enterprises, on the other hand, is like adopting a child (who to adopt, why to adopt, preparing the environment, working with an adoptee, growth…). At the same time it is full of prejudices and fears that we openly and systematically address and resolve with the programme.

The ultimate goal is to create more value together than young innovative enterprises can do on their own, for the benefit of corporations, young enterprises and the target market.

Startup_programme – 24-hour training

Collaboration with a corporation is usually more than just a financial investment. It is like adoption that provides a different development than usual. It brings additional obligations to the “adopted” team, which can be crucial support on the road to great success.

Content of the training

Start-up D1 – How corporations are supposed to innovate?

Corporations and aspects of open innovation: why, where, how, when, who. Identifying corporate innovation culture. Innovation Funnel Management process in corporations. Mindset, values, principles and examples of lean innovation and agile work/development practices.

Start-up D2 – How to achieve synergy with a corporation?

Concepts Business Model Canvas, Lean Startup, Customer Development. Pivoting business models for corporate potentials. Prioritizing hypotheses. Techniques of early and rapid testing of supply value prototypes. Mindset and practice “Design Thinking”. “Playing Lean”.

Start-up D3 – Knowing how to sell ambitions! 

Basics of customer acquisition and retention (customer factory, sales funnel, growth hack, SPIN sales). Pitch value for corporations and delivering promises. Raising the level of investment maturity. Specifics of the SEF (Slovene Enterprise Fund) tender for public-private co-investment in start-ups and scale-ups.

Startup D4 – Creating a concrete action plan

Examples of cooperation between corporations and start-ups – good practice examples and what can go wrong. Legal aspects of collaboration with corporations (patents, rights, obligations, …). Finding synergies with corporations (why, where, when, how, who). Preparation for introductory workshops and negotiating with corporations.

Working methods:

A combination of lectures, case studies (external guests) and case-related individual and teamwork with the exchange of opinions and experiences as well as targeted discussions. The workshops are also supported by PowerPoint presentations, examples of good literature and video content for in-depth work. Participants will also receive a copy of the content created in the workshop.

Individual training for start-ups

The programme also includes one-to-one consulting to start-ups, as the situations and potentials of start-ups vary. With appropriate ambition and seriousness, they need individual help to properly mature for a strategic investment provided by the corporation. One-to-one training for a start-up to collaborate with corporations begins with an analysis of the status and plans of the start-up, followed by a package of hours of concrete individual assistance.

Examples of mentoring/implementation aids that we will implement depending on the actual status of the solution or a team:

  • finding a business model for working with corporations
  • formulating a concrete value proposition for corporations (win-win)
  • eliminating the assumptions/risks of business models for corporations
  • raising team value through complementing the primary and secondary team
  • contacting key corporation representatives
  • communicate/negotiate with corporate representatives

Korpo_programme – 24-hour training

The big advanced corporations realize that they are too big to do all the development on their own, so they connect with external sources or centres of ideas, solutions, new technologies and knowledge. They do this systematically, not occasionally. Numerous opportunities are handled portfolio-wise and individually by a gradual build-up of the so-called investment maturity.

The training provides current practice examples of successful collaboration with external teams in the field of new knowledge, technologies and solutions. The programme is implemented to increase the involvement of private investors in investing in the early development stages of promising and innovative young enterprises.

The content covered by the programme:

Korpo D1 – Innovation strategy and culture, agile mindset 

Pathways to an active innovation strategy. Establishing an environment for active cooperation with external start-up and scale-up teams. Building blocks of a good innovation culture. VUCA world of start-ups. Agile values and principles, ways of working and management methods. Transparency, iterations and retrospectives in practice.

Korpo D2 – Lean approaches, finding new business models 

Concepts Business Model Canvas, Lean Startup, Customer Development. Pivoting business models for corporate potentials. Prioritizing hypotheses. Techniques of early and rapid testing of supply value prototypes. “Design Thinking” mindset and practice. “Playing Lean” simulation of a start-up operation.

Korpo D3 – Active innovation management, financial aspects 

Innovation management (innovation accounting, innovation funnel). Evaluation of the maturity level of investments in innovative start-ups. Formats of cooperation with start-up teams within the Slovene Enterprise Fund. Opportunities for a co-investment with SEF within the start-up and scale-up period.

Korpo D4 – Creating a concrete action plan 

Examples of cooperation between corporations and start-ups – good practice examples and what can go wrong. Legal aspects of collaboration with corporations (patents, rights, obligations, …). Creating an open innovation action plan. Preparation for introductory working meetings with start-ups and scale-ups.

Working methods:

A combination of lectures, case studies (external guests) and case-related individual and teamwork with the exchange of opinions and experiences as well as targeted discussions. The workshops are also supported by PowerPoint presentations, examples of good literature and video content for in-depth work. Participants will also receive a copy of the content created in the workshop.

Programme providers

  • CorpoHub
  • GZS
  • SAŠA Incubator

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