Palčič is a content and digital marketing expert and the director of the Madwise digital advertising agency. He is a passionate strategist and has been active in the marketing world for over 15 years. Palčič has collaborated with leading Slovenian and regional companies such as Red Bull, Rog, Ford, Elan, Si.mobil, Adriatic Slovenica, Petrol, Nike, Kraš, TUŠ and many others in creating brands, branding and brand development.
Palčič likes to go off the beaten path and climbs in the direction of agility using lean and scrum techniques. He intuitively encourages his team and younger entrepreneurs to research, accept, change and be responsible.