Mentors

Nataša Potočnik has more than 25 years of experience in creating new brands, services and products at CONNECTA – a full-service advertising agency – where she has acquired 360-degree expertise from A to Z for brand growth from an idea to an innovative and profitable product or service. In her work, she combines a wide range of knowledge, from entrepreneurship, branding, design, storytelling, online and offline marketing communication to user experience development.

From 2014 until today she and her team at Enigmaium have developed 25 different games that can be played in Slovenia, Croatia and the USA. She is one of the pioneers of the globalization of gamification and is often a lecturer at international congresses, seminars or conferences, as her specialty is the creation and innovation of new experiences and products, the use of gamification to revitalize cultural heritage, complemented by knowledge of entrepreneurship and branding, and marketing communication. She is aware that "Experiential Marketing" is an increasingly important marketing tool. In her opinion, unforgettable moments and first-person interactions enliven the brand, strengthen commitment and enable a connection on an emotional level – if you want to be noticed, you have to be interesting, innovative, daring and different.

Nataša's CONNECTA agency is a "one-stop-shop" for brands, offering everything from organizing events, registering brands, creating an online presence to comprehensive marketing communication campaigns.