Štalec is the director and co-founder of Red Orbit and the organizer of the inOrbit conference. He has been involved in digital marketing since 2001. Through a mix of different projects, Štalec gained invaluable experience in marketing and management.
Štalec has been a speaker at various events, including at the Slovenian Marketing Conference, SKIM (Slovenska konferenca iskalnega marketinga), Podjetniška Akademija, seminars of the Academija Finance and the Slovenian Chamber of Commerce, Fanfari and the International Conference on Communication Practice (Mednarodna konferenca prakse v komuniciranju).
In recent years, Štalec has advised many well-known Slovenian companies, including Gorenje, Danone, MedvešekPušnik, Triglav Zdravstvena zavarovalnica, Slovenia Holidays and others. He is the author of more than 100 articles in the field of online marketing.